Make It Happen!: Discover the Secrets to Success in Sales focuses on the importance of maintaining a positive and resilient attitude in sales. It emphasizes that a "winning attitude" is not just about being optimistic or friendly but involves mental toughness, motivation, and a hunger for success. It points out that a game plan helps identify necessary resources and changes to achieve goals. The author shares a personal journey of realizing the need for further education to improve sales performance, illustrating how new skills and strategies can lead to significant professional growth.
It further advises setting daily targets and using a game plan to stay focused amidst distractions. It emphasizes tracking progress and adjusting plans to maintain momentum toward achieving goals. Then, it highlights the necessity of working efficiently and understanding that time is money in sales. The quicker a salesperson can close a deal; the sooner they can move on to the next opportunity.
The personal stories add authenticity and depth, encouraging readers to reflect on their planning processes and consider how they might apply these lessons to their personal and professional lives. It motivates a mindset of continuous improvement and warns against complacency. It suggests that even when performing well, one should always strive to do better.
Moreover, it advises salespeople to overcome fear, especially when dealing with high-profile clients. It shares a personal story of overcoming intimidation and learning that people are just people, regardless of their status.
Overall, the book provides practical advice and personal anecdotes to illustrate the mindset and behaviors necessary for success in sales. It emphasizes resilience, continuous improvement, and the ability to handle rejection and fear.
Written by Readers Forum Review Book Review
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